How I Got 38 Business, Sales, & Marketing Experts To Create Content For Me…

Posted: August 11, 2010 in Content Marketing

Today, I’m going to continue the story I’ve been telling you about how I got experts to create content for me, just after we had our first son.  (See  Part 1 & Part 2)

This will show you a way to create content for marketing and connecting with your prospects and customers, for those of you who want to, but you don’t have the time or desire to do it.

Alright, where was I?

Oh yeah!

I sent the email out to something like 10 or so experts, early in the morning (around 2am) and the next morning, I couldn’t believe what happened!

I had emails from around 3 people with their interviews already sent back and COMPLETED!!!

My ebook was already starting to form and all I did was send one email!

Guess who one of these first guys was?
It was best-selling marketer who many people quote.  (He’s the one “mystery contributor” in my ebooks, because he asked me not to mention his name on the site..)

I couldn’t believe it!! I remembered this guy co-authored a book with the marketing guru Jay Conrad Levinson (Guerilla Marketing best-selling author).

I knew Jay was considered by marketers as almost a living legend. (He oversaw the Marlboro Man campaign and many famous marketing campaigns.)

I sent Jay an email telling him what I was doing and then at the end of the email I just said, “These people have already sent in their interviews…” Then I listed the names of the people who sent me there interview answers — with the name of the person he co-authored a book with at the TOP!

If I was shocked when the first guy sent in his interview answers, I almost had a heart attack when JAY turned around and sent his in!!!

I knew having these two marketing experts a part of the book would inspire other experts to be a part too, so I just kept sending out more emails, to more people, and my list of people kept growing!

Towards the end, I had experts THANKING me for being a part of MY ebook!

It made me want to laugh, because  I couldn’t believe they were thanking ME for letting THEM be a part!  🙂 (Sorry for all my exclamation points, but I still get excited thinking about it!)

By the time I was through, I had 20 business and marketing experts who gave me interviews. I then wrote the intro and conclusion to share my knowledge and to psychologically associate myself with these experts.  (I later dropped two of these first 20 experts when I republished the first volume with the second one.)

I started selling the first volume in 2002 and later created the second volume and began selling it at the end of 2008.

Helped Established My Expert Status
But beyond the money, I ended up boosting my visibility in this “internet marketing” arena. I went from a complete unknown to only a semi-unknown! 🙂  You need to remember.  In 2001, I had already been studying and been involved with online marketing for 2 years or more.

In that time, I had:

  • Already built up a website that was one of the top 5 in its niche
  • Built a website that had 5,000 unique visitors a month
  • Had a forum with 1200 members.

But my problem was that after all of this, no one had still ever heard of me!  🙂

You see by creating this first ebook, it validated my expertise and showed people that I knew what I was talking about.

Because of this first ebook, I ended up getting interviewed on a teleconference that was put on by Alex Mandossian (one of the guys in my ebook).  I was also interviewed for an information product with some top name experts.  And since I have now put together two volumes, with 38 different experts,  I’ve been interviewed on the radio and asked to share the methods I know to help businesses survive in a recession, etc…

You can type in my name in Google and you can see ezine/online articles I’ve written.    But putting together this content was the first step of establishing myself as an expert. (That’s one of the reasons why it’s important for you to create content… so you can establish yourself as an expert in your niche/field!)

And the cool thing is that it all started with one idea.

Not only that, this same idea is something I have used over and over again! (I put together another ebook in a small niche that has done really well and this was also created by having experts in that niche create the content.)

By the way, when I say, “How I GOT…Experts To Create Content For Me,” I DON’T mean that I tricked or manipulated them to do it.

I would never do something like that or encourage others to do this.

This Is The Most Important Thing For You To Understand
of the experts (and experts who have done this for me in that small niche) have GLADLY created content for me.  They did it because of the benefit it would be for them and what they are trying to accomplish.  And some even did it for the honor of being associated with other experts in their field.  I used a method that created a mutually beneficial situation for the experts and myself.

You have to realize this, I used this method to create a written ebook, but the same method I used can be implemented to create content for a website, a blog, or even an audio interview!

Why am I telling you this story? Here’s why…

If you are interested in learning more about how I was able to get these experts to give me interviews – if you want to know why they’d do it for you, then I am going to give you access to listen in to a webinar that will teach you…

“How To Get Experts To Create Content That You Can Use To Promote Your Business”

Stay tuned, because I’ll be posting more details about how you can listen to it.  Subscribe to this blog now, by email or RSS, so you’ll know when I post the info.

Get Updates Through Facebook & Get My Two Ebooks For FREE.
You can also “like” my Recession Solution page on the new “fan page” I created on Facebook.  When I post updates on this blog it will show up on my fan page and in your Facebook news feed.

If you’re one of the first 100 people to do this, then I’ll email you copies of both of my ebooks, “How Your Business Can Survive And Prosper In A Recession”.  (That’s a retail value of $47.)

People have already started “liking”, but you still have a chance to be one of the first 100 and get my ebooks for free.  Go here to become a Facebook fan a “like” it!

NOTE: After you “like” my page, then message me on Facebook and send me the email address you want me to send your free copies of my ebooks to.  (They are .PDF files.)

Until then…

Spread the word! Link to it.  Tweet about it.  Blog about it. Send smoke signals.  Whatever!  Here’s how…

Click here to tweet this (make sure you’re already logged in to Twitter).
Click here to post this on Facebook.
Here’s the link you can post on your blog:

Scott @rampbusinesses

  1. […] I’m going to get back to talking more about how to create engaging content marketing and to get others to create content for you (see  Part 1, Part 2, & Part 3). […]

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