Today, I planned on revealing to you how I accidentally began this content marketing series of posts.
I wanted to explain to you how I’ve been training to become a “content creation expert” over the last 22 years… and didn’t even mean to! 🙂
But things haven’t gone quite the way I planned.
One of the unexpected things happened on Friday.
I was heading out with a group of guys to go a local “Nickel Arcade” (where they have a whole bunch of old school arcade games mixed with newer ones – all for extremely low cost), when my car suddenly overheated and stalled out.
It was gushing white smoke out from under the hood as my two friends pushed it through the intersection into the parking lot of our destination.
It took most of Saturday for me to round up and wait for two of my friends who are great mechanics (unlike me) to drive the 30 minute drive to where my car was and help me get the car fixed and back to my house! 🙂
We’ll get back to our regularly scheduled posts on Tuesday, July 27th.
I’ll share with you the things I planned to and tell you some ideas I have on how I plan to share with you some of the little-known content creation methods that I’ve learned over the last two decades.
But today I thought I’d share with you a story that reveals an important lesson on becoming a person of impact & influence.
It’s a story I read about British statesman and financier Cecil Rhodes.
He is the one whose fortune was used to endow the world-famous Rhodes Scholarships.
People said that he was a real stickler for correct dress–but not at the expense of someone else’s feelings.
A young man was invited to dine with Rhodes and he arrived late by train, so he had to go directly to Rhodes’s home in his travel-stained clothes.
Once he got there was appalled to find the other guests were already there and they were wearing their full evening dress.
After what seemed a long time, Rhodes finally appeared.
But what was shocking to this young man and to the other guests was that Rhodes was dressed in a shabby old blue suit.
Later on, the young man found out that Rhodes had been dressed in his formal evening clothes, but he changed out of them and put on the old suit when he heard of his young guest’s awkward dilemma.
How much influence and impact do you think that had on that young man?
I’d bet the young man never forgot what happened that night!
I bet he told everyone he knew about it. (In fact, I wonder if that’s how we know the story today.)
I bet he would do anything he could to help Rhodes from that day forward.
I bet he would take any advice Rhodes ever gave him and bend over backwards to return the favor!
Do you want to know the “secret” to impact and influence?
It’s empathy! Putting yourself in the other person’s shoes and letting them see you know what it’s like to be in their position. It’s then interacting with them and treating them based on that understanding.
But it HAS to be real. It can’t be fake. If it is, you’ll lose any chance of impact and influence with that person and others.
When it’s real. You’ll become a person of influence and impact, because you’ll be a person that people can genuinely trust.
What does that have to do with content marketing and business?
I’ll tell you more tomorrow.
Same time. Same channel.
Spread the word! Link to it. Tweet about it. Blog about it. Send smoke signals. Whatever! Here’s how…