38 Methods (From 38 Experts) To Help Your Business Survive & Prosper In A Recession – METHOD #36

Posted: May 6, 2009 in How Your Business Can Survive & Prosper, Recession Survival Tips
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The 38 tips you’re about to see are contained in my two e-manuals called, “How Your Business Can Survive And Prosper In A Recession.”

NOTE: I interviewed 38 top experts in business, sales & marketing. Each expert revealed the common mistakes most businesses make, 5-10 methods that they’d use to survive and prosper in a recession, and money-making opportunities available to business owners during this time.
You are about to see just ONE method from each of their interviews. If you would like to see more, then you can go to the site and check out a free preview of two of the interviews or grab both e-manuals for one low price.

Now here is your 36th tip…

(Vol. 2 Ron McDaniel – Method To Survive & Prosper)

“Use downtime for new product development. Have you considered writing a book that will set you up as an industry expert by the time the slump is over?    How about online information products for those people that cannot afford your services and will do it on their own?”

Ron gives you a great method here that can help you in two ways: 1. increase your “expert” status 2. Give you a new income stream.

By positioning yourself as an expert prospects will lower their natural resistance to what you are offering.  In fact, if done correctly, your expert status can draw prospects to you instead of you having to seek them out!

I have seen this method work personally.

By putting together the first e-manual years ago, it opened the door for me to be interviewed on a teleconference along with other experts and then later to be interviewed for an information product with some top experts.

Both the teleconference and the info-product interviewed me because of my ability to leverage the knowledge of experts to create products that helps others and are beneficial for the experts themselves.

But, I’ve also now been interviewed on some radio shows and asked to share my wisdom to help business owners survive and prosper in a recession, because of the knowledge I’ve gained both in personal study for 9 years and from putting together these e-manuals.

Putting together an information product can be a great way to help you and your business in the same way!  You can put together a simple ebook, a teleconference or some other hybrid product. It’s pretty inexpensive to do this and it’s not that hard at all when you know what you’re doing.

(I’d be willing to coach you through the whole process on how to put together an ebook by interviewing top experts in your field and how to inexpensively begin selling it. It will increase your expert status by associating you with these top experts and allow you to easily put together a high-quality product with minimal writing on your part. If you’re interested in more information, then email me at: recessionsolution at gmail.com. Take away the spaces and add a “@” where the “at” is.)

Ron McDaniel is a national speaker and author of Buzzoodle Buzz Marketing. He helps organizations create more buzz and word of mouth with new media and employee evangelism.

  • What are some ways you’ve seen this method used effectively?
  • What ways can you or others apply this today? Post your comments, ideas & suggestions below!

The FINAL 2 methods are still on the way! The next one will be tomorrow at 8am PST. Sign-up at top by email or RSS feed, so you won’t miss them.

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  1. […] “Use downtime for new product development. Have you considered writing a book that will set you up as an industry expert by the time the […]

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