38 Methods (From 38 Experts) To Help Your Business Survive & Prosper In A Recession – METHOD #14

Posted: April 6, 2009 in Uncategorized

The 38 tips you’re about to see are contained in my two e-manuals called, “How Your Business Can Survive And Prosper In A Recession.”

NOTE: I interviewed 38 top experts in business, sales & marketing. Each expert revealed the common mistakes most businesses make, 5-10 methods that they’d use to survive and prosper in a recession, and money-making opportunities available to business owners during this time.
You are about to see just ONE method from each of their interviews. If you would like to see more, then you can go to the site and check out a free preview of two of the interviews or grab both e-manuals for one low price.

Now here is your 14th tip…

(Vol. 2 Paul Cherry – Method To Survive & Prosper)

Go after the big fish. Or in some cases, the big salami.  Take Boar’s Head Brand Provisions Company.  Why is it that this small deli meat manufacturer can sell lunchmeat for four times what their biggest competitor charges?

It’s because Boar’s Head Brand focuses on the most lucrative markets.  When they meet with high level executives, they don’t talk lunchmeat; rather, they drive home how they’re going to increase profit margins, reduce overhead, and bring about greater productivity. (Oh yah, it also doesn’t hurt that they have quality products.)

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Performance Based Results president Paul Cherry has 20 years experience in sales training, leadership development, sales coaching and leadership coaching. To date, Paul Cherry has trained and coached over 1,200 organizations in every major industry ranging from family-owned small businesses to medium-sized businesses to leading Fortune 500 companies. 84% of clients report on average a 12:1 ROI from his training programs as the emphasis is on reinforcement and accountability. He is also one of the foremost experts on sales questioning methods and techniques.

  • What are some ways you’ve seen this method used effectively?
  • What ways can you or others apply this today?

    Post your comments, ideas & suggestions below!

24 MORE methods are still on the way! The next one will be tomorrow at 8am PST. Sign-up at top by email or RSS feed, so you won’t miss them.

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