Archive for the ‘Recession Survival Tips’ Category

I’ve been thinking more and more about this and I’ve decided that every business needs to ask certain questions if they are going to succeed in business – whether we’re in a recession or not.

Here are some of those important questions…

Do you know who your customers are?

Beyond their names, WHO are they?
What do they like?  What do they hate?  What do they love?  What do they fear?

And the 3 most important questions I think you need to know about customers

1. Why did they buy from you?
2. What else do they want from you?
3. How much are they willing to pay?

You might THINK you know the answers to these questions, but knowing the real answers could surprise you and give your business clues to succeed at a new level.

Do you know who your prospects are?

Who are the people that you’ve been trying to sell to? WHO are they?
What do they like?  What do they hate?  What do they love?  What do they fear?

Do they match the people you have already sold to?  If not, find more people like the ones who already have bought from you.  You’ve proven you can reach those types of people!  :)

And the three most important questions I think you need to know about prospects

1. Why HAVEN’T they bought from you?
2. What do they want from you?
3. What are they willing to pay?

You might be able to GUESS who they are and why they haven’t bought from you, but the real reasons could cause you to go from barely making sales to regularly making sales!

And what’s the best way to find answers to all of these questions?

ASK them!

The 38 tips you’ve seen are contained in my two e-manuals called, “How Your Business Can Survive And Prosper In A Recession.”

NOTE: I interviewed 38 top experts in business, sales & marketing. Each expert revealed the common mistakes most businesses make, 5-10 methods that they’d use to survive and prosper in a recession, and money-making opportunities available to business owners during this time.

You are about to see just ONE method from each of their interviews. If you would like to see more, then you can go to the site and check out a free preview of two of the interviews or grab both e-manuals for one low price.

Now here is your 38th and final tip…

(Vol. 2 Robin J. Elliot - Method To Survive & Prosper)

“Ideally, I would broker joint ventures exclusively and not run a conventional business, unless I could leverage the resources in that business and reduce the overhead significantly.”

Many of you might not be ready to ditch your whole business to do what Robin says, but you do need to seriously consider what he’s saying.

Why?

Because it’s one of the few opportunities you have for you to create new income streams and uncover hidden assets.  And you can do it with little, to no, additional work or overhead added to your business.

What to do…  Look for non-competitive businesses that you can partner with to share customers and increased income with.

Approach them and offer first to promote their product or service to your customers for a share of the profits. (*Make sure they have a great product or service that your customers need and that will add value to their lives.  Otherwise, don’t offer it!)

Then once you both enjoy some new profits from this experience, ask them to offer your product or service to their customers for a share of the additional profits that you will give them.

(I can take you by the hand and help you discover new income streams and uncover some of your hidden assets. I can walk you through the whole process.  I’ve studied the methods of one of the top joint venture experts in the field and know his methods to do this effectivelyI would only ask for a small amount to be paid for my help and a small percentage of the money I help you bring in. Email me at recessionsolution at gmail.com if you want more info. Please also look into Robin’s services and training for another way to learn how to effectively do these deals.  Robin is a respected expert at this method.)
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Robin J. Elliott has worked with literally thousands of businesses, in Africa, Canada and the United States since 1987 and has trained and spoken to thousands in his seminars. He has appeared on national television, radio, and newspapers, and conducts his business on an international level. Mr. Elliott’s passion and specialty is helping people to start and grow their own businesses using joint ventures.

  • What are some ways you’ve seen this method used effectively?
  • What ways can you or others apply this today? Post your comments, ideas & suggestions below!

This is the LAST method in this series. I hope you liked it.  Please stay tuned for more methods and ideas to help your business.  I will have another contest on Monday to give away the remaining sets of my e-manuals. It will be MONDAY at 8am PST. Sign-up at top by email or RSS feed, so you won’t miss it.

**You still have a chance to enter the contest for the 2nd set of ebooks.  IF you enter BEFORE Monday!  Go here to see what to do to enter to win!**

If you like these tips please share a link to them on your blog or tweet them.

  • Following me on Twitter @scottaughtmon to get reminders when the posts go live.

The 38 tips you’re about to see are contained in my two e-manuals called, “How Your Business Can Survive And Prosper In A Recession.”

NOTE: I interviewed 38 top experts in business, sales & marketing. Each expert revealed the common mistakes most businesses make, 5-10 methods that they’d use to survive and prosper in a recession, and money-making opportunities available to business owners during this time.
You are about to see just ONE method from each of their interviews. If you would like to see more, then you can go to the site and check out a free preview of two of the interviews or grab both e-manuals for one low price.

Now here is your 37th tip…

(Vol. 2 Dave Anderson - Method To Survive & Prosper)

“Upgrade your own skills. Tough times are a great opportunity to read more, study more and learn more about your business and about leadership in general.

“By aggressively working on your own personal growth you’ll stay more motivated, energized… and you might run across an idea or technique that brings a substantial return to your organization.”

A couple posts ago you saw the need to train your team, but here Dave brings the other key element in training: your personal training.

If you aren’t on the top of your game, then how can your team be?

John Maxwell talks about what I think he calls the “law of the lid”. It’s the law that states you can never attract someone who is a greater leader than you are.

That means this:  if you are a level 7 out of 10, then you can only attract someone onto your team who is a 1-6 level leaderIf you want to attract someone higher you have to climb higher first!

I believe this is true in other arenas of business too.  Training yourself during this down time allows you to upgrade your skills, so that you can better lead your company and attract and grow a stronger team!

(*If you haven’t listened to “The Missing Ingredient To Success” Part 1, then I’d encourage you to do this NOW.  It can help you to learn how go to the next level without any new training!  I guarantee you that it’s worth 9 minutes of your time.  Click here to listen to it now.)

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Dave Anderson is president of LearnToLead, an international sales and leadership training organization. He is the author of nine books, including the TKO Business Series. Dave gives 100+ leadership speeches and seminars annually and has spoken in 13 countries. He is a columnist for two national magazines and a frequent panelist on MSNBC’s Your Business.

  • What are some ways you’ve seen this method used effectively?
  • What ways can you or others apply this today? Post your comments, ideas & suggestions below!

The FINAL  METHOD is on the way! It will be tomorrow at 8am PST. Sign-up at top by email or RSS feed, so you won’t miss it.

If you like these tips please share a link to them on your blog or tweet them.

  • Following me on Twitter @scottaughtmon to get reminders when the posts go live.

The 38 tips you’re about to see are contained in my two e-manuals called, “How Your Business Can Survive And Prosper In A Recession.”

NOTE: I interviewed 38 top experts in business, sales & marketing. Each expert revealed the common mistakes most businesses make, 5-10 methods that they’d use to survive and prosper in a recession, and money-making opportunities available to business owners during this time.
You are about to see just ONE method from each of their interviews. If you would like to see more, then you can go to the site and check out a free preview of two of the interviews or grab both e-manuals for one low price.

Now here is your 36th tip…

(Vol. 2 Ron McDaniel - Method To Survive & Prosper)

“Use downtime for new product development. Have you considered writing a book that will set you up as an industry expert by the time the slump is over?    How about online information products for those people that cannot afford your services and will do it on their own?”

Ron gives you a great method here that can help you in two ways: 1. increase your “expert” status 2. Give you a new income stream.

By positioning yourself as an expert prospects will lower their natural resistance to what you are offering.  In fact, if done correctly, your expert status can draw prospects to you instead of you having to seek them out!

I have seen this method work personally.

By putting together the first e-manual years ago, it opened the door for me to be interviewed on a teleconference along with other experts and then later to be interviewed for an information product with some top experts.

Both the teleconference and the info-product interviewed me because of my ability to leverage the knowledge of experts to create products that helps others and are beneficial for the experts themselves.

But, I’ve also now been interviewed on some radio shows and asked to share my wisdom to help business owners survive and prosper in a recession, because of the knowledge I’ve gained both in personal study for 9 years and from putting together these e-manuals.

Putting together an information product can be a great way to help you and your business in the same way!  You can put together a simple ebook, a teleconference or some other hybrid product. It’s pretty inexpensive to do this and it’s not that hard at all when you know what you’re doing.

(I’d be willing to coach you through the whole process on how to put together an ebook by interviewing top experts in your field and how to inexpensively begin selling it. It will increase your expert status by associating you with these top experts and allow you to easily put together a high-quality product with minimal writing on your part. If you’re interested in more information, then email me at: recessionsolution at gmail.com. Take away the spaces and add a “@” where the “at” is.)

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Ron McDaniel is a national speaker and author of Buzzoodle Buzz Marketing. He helps organizations create more buzz and word of mouth with new media and employee evangelism.

  • What are some ways you’ve seen this method used effectively?
  • What ways can you or others apply this today? Post your comments, ideas & suggestions below!

The FINAL 2 methods are still on the way! The next one will be tomorrow at 8am PST. Sign-up at top by email or RSS feed, so you won’t miss them.

If you like these tips please share a link to them on your blog or tweet them.

  • Following me on Twitter @scottaughtmon to get reminders when the posts go live.

The 38 tips you’re about to see are contained in my two e-manuals called, “How Your Business Can Survive And Prosper In A Recession.”

NOTE: I interviewed 38 top experts in business, sales & marketing. Each expert revealed the common mistakes most businesses make, 5-10 methods that they’d use to survive and prosper in a recession, and money-making opportunities available to business owners during this time.
You are about to see just ONE method from each of their interviews. If you would like to see more, then you can go to the site and check out a free preview of two of the interviews or grab both e-manuals for one low price.

Now here is your 35th tip…

(Vol. 1 Ted Nicholas  – Method To Survive & Prosper)

“Train key people in the business. Real world education is the best investment any business can make.  This includes books, tapes and seminars.”

Ted mentions what I think is a great method for surviving and prospering in a recession, because it causes you to be proactive. You’re investing in the future of your business by investing in some of your greatest assets: your people!

The best news I have for you, is that with access to the internet you can do this now for cheaper than ever. You can buy your staff spots on teleconferences, pay for podcasts, coaching calls, ebook/e-manuals, etc.

(I’d be willing to personally do some 1-hour training calls with your staff for a fair price.  I’ll give you and your team ideas that they can take and apply to your business right away.  *In fact, I’ll guarantee what I teach your staff will be worth 10 times what I charge you or I’ll refund your money. If you’re interested in more information, then email me at: recessionsolution at gmail.com. Take away the spaces and add a “@” where the “at” is.)

PLUS you can find a TON of free information that you can use to train your staff. You could take a blog (like this one) and have your staff all read it regularly and then discuss how to apply the ideas and concepts in your business.

Train your staff so they can know what to do now that will help your business in this crazy economic time and so they’ll be ready to leverage the opportunities that come your way when this time is over.

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Ted Nicholas has a a proven track record. He has opened, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications. He is considered by many to be a living legend in information marketing!

  • What are some ways you’ve seen this method used effectively?
  • What ways can you or others apply this today? Post your comments, ideas & suggestions below!

The FINAL3 methods are still on the way! The next one will be tomorrow at 8am PST. Sign-up at top by email or RSS feed, so you won’t miss them.

If you like these tips please share a link to them on your blog or tweet them.

  • Following me on Twitter @scottaughtmon to get reminders when the posts go live.

The 38 tips you’re about to see are contained in my two e-manuals called, “How Your Business Can Survive And Prosper In A Recession.”

NOTE: I interviewed 38 top experts in business, sales & marketing. Each expert revealed the common mistakes most businesses make, 5-10 methods that they’d use to survive and prosper in a recession, and money-making opportunities available to business owners during this time.
You are about to see just ONE method from each of their interviews. If you would like to see more, then you can go to the site and check out a free preview of two of the interviews or grab both e-manuals for one low price.

Now here is your 33rd tip…

(Vol. 2 Debbie Weil - Method To Survive & Prosper)

“Join LinkedIn or the social network of your choice. Use it to trade tips & info. Give first, and then you’ll get back useful tips and leads.”

Debbie mentions two important facts: 1. The power of networking and connecting with prospects matter as much as ever and social networking sites are the way to do this.  You need to join some social networking site now if you haven’t already. 2. Just like in face-to-face settings, and offline relationships, you need to connect with people and help them first, BEFORE, you try and “get” something from others.

So here’s what to do ASAP:

1. Who do you need/want to connect with? Decide this and then do that through one of web 2.0 services.  Add them as a friend, link to them, become their follower – whatever!  Just make that first connection.

2. How can you genuinely help them? Figure out how to help them and do that first.

3. Who can you connect them with? Is there some way you can help them connect with someone that would benefit their network?  Do that too.

4. Who can you recommend them or their products or services to? What friend or associate of yours could really benefit from the service or product this person offers?  Encourage your friend or associate to purchase from this person.

5. After you’ve done these things and built a relationship with them, they will probably ask you how they can help you or they will probably already make an effort to do this. If not, you could ask them if they know anyone that would be valuable for you to know or if they know anyone who could benefit from your product or services.

If they don’t help you, don’t stress about it!  Keep helping them anyway.  And begin connecting with and helping other people.

Remember: People who are helpful are eventually helped.  People who are givers are eventually given back to.

And this is key… even when people don’t respond back the same way, you’ll learn the joy and reward- in the acts themselves-  of being a helpful and giving.

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Debbie Weil is a corporate & CEO blogging and social media consultant, sought-after speaker and author of “The Corporate Blogging Book” (Portfolio). She writes BlogWriteForCEOs, a Technorati Top 15,000 blog (out of over 100 million blogs) considered one of the most influential about business blogging. Her clients range from Global 100 and Fortune 500 companies to professional associations and small businesses.

  • What are some ways you’ve seen this method used effectively?
  • What ways can you or others apply this today? Post your comments, ideas & suggestions below!

The FINAL 5 methods are still on the way! The next one will be MONDAY at 8am PST. Sign-up at top by email or RSS feed, so you won’t miss them.

If you like these tips please share a link to them on your blog or tweet them.

  • Following me on Twitter @scottaughtmon to get reminders when the posts go live.

The 38 tips you’re about to see are contained in my two e-manuals called, “How Your Business Can Survive And Prosper In A Recession.”

NOTE: I interviewed 38 top experts in business, sales & marketing. Each expert revealed the common mistakes most businesses make, 5-10 methods that they’d use to survive and prosper in a recession, and money-making opportunities available to business owners during this time.

You are about to see just ONE method from each of their interviews. If you would like to see more, then you can go to the site and check out a free preview of two of the interviews or grab both e-manuals for one low price.

Now here is your 32nd tip…

(Vol. 2 Laura Ries - Method To Survive & Prosper)

Slim down the product line. In general, almost every company has too many SKUs, or their equivalent. Does Coca-Cola need 14 varieties of Coke? I believe they would sell just as much Coke with half the number of SKUs. Furthermore, reducing the product line would save money in production and distribution.”

Laura’s method ties into this week’s theme: cutting or improving expenses.  This method is important because, again, during the times when the economy is doing well you can maybe overlook this area, but now is not the time!

Do all of you products or services sell equally well?  Do they all bring in enough profit to justifying whatever amount of sales they bring in?

What product or service could you cut that would allow you to increase your sales of a more profitable or popular one?

Ask yourself this question, look over your numbers, talk with key team members and decide if this method is something that would help your business.

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Laura Ries is president of Ries & Ries, an Atlanta-based marketing strategy firm that she runs with her partner and father Al Ries. They consult with many Fortune 500 companies and have given speeches in over 60 countries around the world. Laura & Al are the co-authors of four books including Business Week bestsellers The 22 Immutable Laws of Branding (1998) and The Fall of Advertising & the Rise of PR (2002). Her latest book is the The Origin of Brands (2004) which applies Darwin’s concept of divergence to branding. Laura is a top marketing thought leader and a regular media guest. She has appeared on Fox News, CNN, CNBC, ABC, CBS, PBS, Fox Business, CNN Headline and Bloomberg. She is also frequently quoted in the New York Times, The Wall Street Journal, USA Today, Associated Press, Advertising Age and other publications.

  • What are some ways you’ve seen this method used effectively?
  • What ways can you or others apply this today? Post your comments, ideas & suggestions below!

The FINAL 6 methods are still on the way! The next one will be Tomorrow at 8am PST. Sign-up at top by email or RSS feed, so you won’t miss them.

If you like these tips please share a link to them on your blog or tweet them.

  • Following me on Twitter @scottaughtmon to get reminders when the posts go live.